TikTok followers
Social media, content & paid ads for small brands
Anyone can have the recipe. The sauce won't taste the same.
We're a social media, branding and creative agency. Our team builds the strategy, content and calendar that make your business look as good as it actually is, so the right people find you and you get your evenings back.
Custom social media plans · Columbus, Cleveland and beyond.
social, but
strategic
strategic
Created content for
CNNProcter & GambleWarby ParkerNBC News
Real work. Real outcomes.
What good social actually does to a business
Instagram followers
Booked out from 3 months to 3 years
Why The Social Recipe
A full team behind your brand
The Social Recipe is a social media, branding and creative agency for businesses and personal brands. Our founder, Lauren Hogsette, brings 10 years of experience leading social media, branding and marketing, from growing companies into national brands to creating content for national news networks and household consumer brands. Today, our team of social media specialists plans, films, edits, posts and reports on every account we manage.
Leading social media, branding and marketing
Views across accounts we have built and managed
Followers across TikTok, Instagram, Facebook, YouTube, Snapchat, LinkedIn and Pinterest
What sets us apart
Strategy first
Every plan starts with your goals, your audience and your numbers. Then we build the content around them.
A dedicated team
Strategists, content creators and editors work on your account together, with one point of contact for you.
Done for you
We plan, shoot, edit, write, post and engage, so you can stay focused on running your business.
Built on consumer behavior
Our approach is grounded in the study of why people buy based on what they see, the focus of our founder's Human Ecology and Fashion Retail studies at The Ohio State University.
You run your business. We'll make sure the right people see it.
Book a discovery callWho we work with
Businesses that are excellent in the room, and invisible online.
Medical & dental
Build trust with useful, human content that never feels clinical or canned. Patient consent, before-and-after protocol and clinical claims review are handled as standard.
Beauty & aesthetics
Show the care, craft and confidence behind every appointment.
Fashion & retail
Turn new arrivals and strong point of view into content people save and shop.
Food & drink
Make the atmosphere, the menu and the regulars feel irresistible online.
Home & lifestyle
Bring the detail and quality of your work into every scroll-stopping frame.
Events & launches
Create anticipation before the doors open and momentum long after they close.
Services
The support your brand actually needs.
Strategy without the stiff deck. Content without the scramble. Reporting without the vanity metrics.
Social media management
A clear strategy, an intentional calendar and consistent publishing across the platforms that matter.
Book a discovery callContent creation & UGC
On-brand photo and video made to feel natural, current and unmistakably yours.
Book a discovery callPaid social
Focused campaigns that turn strong creative into qualified attention, inquiries and sales.
Book a discovery callYour custom plan
The right support for your business.
Every business is different, so every plan is custom. Book a call and we’ll send you a proposal built around your goals.
The method
A thoughtful process. No mystery ingredients.
- 01
Discovery call
- 02
Intake questionnaire
- 03
Mocks & direction
- 04
Brand foundation shoot
- 05
Scheduled & approved
- 06
Monthly reporting
Events
Wrap & Yap 2026
Bring the presents you've been avoiding and wrap them with us on Saturday, December 12. Choose a morning, afternoon or evening session with wrapping supplies, drinks, food and good company.
Explore the eventMore from the social recipe
There's more than the feed.
Weddings
Your day, ready to relive tomorrow.
Raw footage within 24 hours. Three edited Reels/TikToks within 48 hours.
Explore wedding coverage RecipesThe recipes you've been saving.
The food videos from Instagram and Facebook, coming soon.
Visit recipes The teamOne face on the calls, a whole team behind the work.
A hand-picked crew of shooters, editors and strategists.
Meet the team